On Thursday, December 13th, 2018 @ 12pm – we will discuss the four pillar of success for an “alternative” business model for accountants:

  • Positioning: your niche/specialty and simplified messaging that encourages your target clients chase you instead of the other way.
  • Pricing: how you create and capture value from your customers; increase your worth by increasing value – but most importantly how to how the value conversation with your new clients to present the fixed-rate options
  • Innovation: or “disruption” how you create new services and offerings, how you deliver services in a unique way that is both a differentiator and a disruptor, making it impossible to ever be seen as a commodity
  • Quality of Work: accounting/technical skills, debits/credits, financial statement preparation… what makes a good accountant





Hector Garcia, CPA

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